From my research i found that the title LUMÉ is the strongest title choice for a fashion magazine as it targets modern, style-conscious women ages 16-25. I opted for a single word title for memory purposes, paired with a catchy versatile tagline. Its meaning of light or luminosity, pairs perfectly with the tagline ‘Glow with style,’ capturing the essence that fashion is a source of confidence, beauty and self-expression. Unlike my other opinions such as Éclat, which may feel less pronounceable to my target audience, or The Profile, which lacks emotional depth, LUMÉ is fresh, elegant and uniquely branded. It also suggests both inner and outer radiance, aligning with a magazine that aims to inspire readers to shine through society with their personal style.
Availability
My research explored potential titles for a fashion magazine aimed at women aged 16-25, focusing on themes of authenticity, elegance and artistic expression. My titles were brainstormed using a concept map and evaluated for availability through UK and foreign NLA searches. My key contenders included LUMÉ, Éclat, The Profile and The Portfolio, all of which tested well for uniqueness and relevance. The List however was ruled out due to availability issues, and Vera was flagged for the possible confusion with Vera Wang. Overall, the strongest options balance originality with the magazine’s goal of showcasing empowering, creative useful fashion content.
Audience feedback
Based on the responses from individuals aged 16-25 across various genders, ‘LUMÉ’ emerged as the most popular magazine title alongside ‘vera’, praised for its sleek, modern and high-fashion appeal. ‘Couture’ and ‘éclat’ also received strong support for their elegance and association with luxury. In contrast, titles like ‘the portfolio’ and ‘the profile’ were least favored, often criticized as sounding too generic or sounding too job like. For straplines, ‘the only style that matters’ (for the list) and ‘true style, truely you’ (for vera) were standout favorites due to their aspirational and stylish tone. Meanwhile, ‘true style, truely you’ was also less well-received, seen as being too cliche or sounding like skincare brand. Overall, the feedback shows a preference for names and taglines that feel polished, creative and are relevant.
Feedback i received is included below:
1. Woman age 17
- Which is your favourite option for a title - LUMÉ
- What’s your least favourite and why - vera feels more like a name
- What’s your favourite and why - LUMÉ sounds chic and related to fashion
- Which is your favourite option for a strapline - LUMÉ - ‘glow with style’
- What’s your least favourite and why - the list feels too rigid
- What’s your favourite and why - glow with style it’s very catchy
- Any more ideas for a possible strapline (comment for which title options please) - /
2. Man age 21
- Which is your favourite option for a title - couture
- What’s your least favourite and why - The portfolio too business like
- What’s your favourite and why - Couture - linked to fashion sounds powerful
- Which is your favourite option for a strapline - couture - ‘beyond fashion. into art’
- What’s your least favourite and why - Douceur - feels forced
- What’s your favourite and why - Beyond fashion. Into art feels sophisticated
- Any more ideas for a possible strapline (comment for which title options please) - Couture - elegance redefined
3. Other age 19
- Which is your favourite option for a title - douceur
- What’s your least favourite and why - the profile - doesn’t highlight a fashion magazine
- What’s your favourite and why - Douceur - poetic sounding and unique
- Which is your favourite option for a strapline - douceur - ‘soft power, strong style’
- What’s your least favourite and why - Eclat - vague
- What’s your favourite and why - Douceur - empowering
- Any more ideas for a possible strapline (comment for which title options please) - Douceur - style that whispers strength
4. Woman age 25
- Which is your favourite option for a title - éclat
- What’s your least favourite and why - the profile sounds like a resume
- What’s your favourite and why - eclat french sounding, radiates elegance
- Which is your favourite option for a strapline - éclat - ‘bold in elegance’
- What’s your least favourite and why - vera too cliche
- What’s your favourite and why - elcat elegant, and confident
- Any more ideas for a possible strapline (comment for which title options please) - /
5. Man age 18
- Which is your favourite option for a title - the list
- What’s your least favourite and why - LUMÉ, unsure how to pronounce
- What’s your favourite and why - the list, memorable and clean
- Which is your favourite option for a strapline - the list - ‘the only style list that matters’
- What’s your least favourite and why - LUMÉ, putting light on fashion struggles, sounds too negative
- What’s your favourite and why - the list, confident and clever
- Any more ideas for a possible strapline (comment for which title options please) - the list, where trends make the cut
6. Woman age 20
- Which is your favourite option for a title - vera
- What’s your least favourite and why - the portfolio like a job application
- What’s your favourite and why - vera feels personal and authentic
- Which is your favourite option for a strapline - vera - ‘true style, truly you’
- What’s your least favourite and why - the profile feels too generic
- What’s your favourite and why - vera is expressive and inclusive
- Any more ideas for a possible strapline (comment for which title options please) - /
7. Woman age 17
- Which is your favourite option for a title - LUMÉ
- What’s your least favourite and why - couture = too predictable, already used
- What’s your favourite and why - LUMÉ = unique, goes together well
- Which is your favourite option for a strapline - LUMÉ - ‘where style finds its light’
- What’s your least favourite and why - douceur = confusing message
- What’s your favourite and why - LUMÉ = empowering
- Any more ideas for a possible strapline (comment for which title options please) - /
8. Man age 17
- Which is your favourite option for a title - the portfolio
- What’s your least favourite and why - Douceur, hard to pronounce doesn’t feel relevant
- What’s your favourite and why - The portfolio, sharp and editorial
- Which is your favourite option for a strapline - the list - ‘the only style list that matters’
- What’s your least favourite and why - Vera, sounds like a skincare brand
- What’s your favourite and why - The list, clear and classic
- Any more ideas for a possible strapline (comment for which title options please) - The portfolio, uncover the essence of fashion
9. Woman age 20
- Which is your favourite option for a title - vera
- What’s your least favourite and why - the list generic overused
- What’s your favourite and why - vera elegant
- Which is your favourite option for a strapline - vera - ‘true style, truly you’
- What’s your least favourite and why - the list too self obsessed
- What’s your favourite and why - vera play on words
- Any more ideas for a possible strapline (comment for which title options please) - /
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