The BTS page offers an insider look at the creative process behind fashion and editorials, revealing how each image and look is carefully constructed. It features behind-the-scenes photographs, styling choices and insights from shoots, demonstrating how clothing, setting and model poses are used to convey identity. By exposing the production process, the page positions the audience as active participants, giving them a sense of inclusion and authenticity. This reinforces my magazine’s aesthetic and ethos but also encourages my target audience (16-25) to engage more with the fashion content of LUMÉ.
The BTS page offers an insight into the creative atmosphere behind LUMÉ’s fashion content, extending the magazine’s editorial identity into a digital format. The audio-visual feature combines moving footage with the song 'Be My Baby' - The Ronettes to showcase moments of styling, preparation, beauty and fashion detail, reflecting the process behind the fashion industry. This creates a more immersive and authentic experience for the audience, allowing them to engage more closely with the brand’s aesthetic and creative direction. By revealing the visual culture behind the fashion world, the page strengthens LUMÉ’s appeal to a 16-25 style-conscious audience.
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